In London, a diverse array of athletics stretching from Football to Tennis have further granted its city the spotlight throughout the world. London has hosted the Olympic Games in 1908, 1948, and most recently in 2012, making it the most frequently chosen city in modern Olympic history. Other popular sports in London include rowing, rugby, basketball, cricket, and most recently American Football.
London hosted the Paralympic Games in 2012, for the first time.
The 2012 games saw massive development in the East End of London, particularly Stratford, which is home to the Queen Elizabeth Olympic Park, Olympic Stadium and many major venues. Other events were spread out across the city, from Wembley Stadium in the north-west to Wimbledon in the south.
London hosted the second British Empire Games (now known as the Commonwealth Games) at White City Stadium in 1934.
London has a special place in the history of football. The playing of football in London has been well documented since it was first outlawed in 1314. In the sixteenth century the headmaster of St Paul’s School, Richard Mulcaster, is credited with taking mob football and transforming it into organised and refereed team football. The modern game of football was first codified in 1863 in London and subsequently spread worldwide. Key to the establishment of the modern game was Londoner Ebenezer Cobb Morley who was a founding member of The Football Association, the oldest football organisation in the world. Morley wrote to Bell’s Life newspaper proposing a governing body for football which led directly to the first meeting at the Freemasons’ Tavern in central London of the FA. He wrote the first set of rules of true modern Association football at his house in Barnes. The modern passing game was invented in London in the early 1870s by the Royal Engineers A.F.C..
Football is now the most popular spectator sport in London, and the city has several of England’s leading clubs. Most London clubs are named after the district in which they play (or used to play). Historically the London clubs have not accumulated as many trophies as those from the north-west of England, such as Liverpool and Manchester United, but at present Arsenal (founded at Woolwich Arsenal but playing in Holloway), and Chelsea (who actually play in Fulham) are regarded as two of the Premier League’s “big four” alongside Manchester United and Liverpool. In 2003–04 they became the first pair of London clubs to finish first and second in the top flight, with Arsenal winning. In 2004–05 they did so again, this time with Chelsea winning. In 2009–10, three of the top four places were occupied by London sides—Chelsea (champions), Arsenal (3rd) and Tottenham Hotspur (4th). This meant that the 2010–11 season would see three London clubs in the UEFA Champions League for the first time ever.
London clubs are able to charge higher ticket prices than clubs in other parts of the country (particularly for corporate facilities), and this has swung English football’s balance of power towards London. Before Chelsea’s recent rise in fortunes the two highest profile London clubs were Arsenal and their long-standing North London rivals Tottenham, both of whom were considered to be members of English football’s “big five” for most of the post-war period. The 2016–17 Premier League features five London clubs: Arsenal, Tottenham, Chelsea, Crystal Palace and West Ham United.
As of the 2015–16 season, there are nine London clubs in the fully professional Football League (the three divisions below the Premiership), namely AFC Wimbledon, Barnet, Brentford, Charlton Athletic, Dagenham & Redbridge, Fulham, Leyton Orient, Millwall and Queens Park Rangers. There are also numerous London clubs playing outside the top four divisions of English football, one or two of which are fully professional and many of which are part-time professional. Hackney Marshes in east London, home to many amateur sides, is reportedly the single largest collection of football pitches in the world.
The Oval in Kennington, home of Surrey CCC, became the first ground in England to host international Test cricket in September 1880. The Oval was also an important location for football: England’s first international match (against Scotland) was held there in 1870, and it was the location of the first FA Cup final (in 1872), and later finals between 1874 and 1892.
Cricket is very well organised and established within London and is the second most popular sport after football. Essex County Cricket Club has formerly used venues throughout London including Ilford, Leyton Cricket Ground, Romford and Billericay. Kent County Cricket Club also regularly play at Beckenham.
The two clubs that play in London are Harlequins, which play at The Stoop, and Saracens, which play at Allianz Park in Hendon. London Irish shares Madejski Stadium, a football ground outside the boundaries of Greater London in Reading (though still in the metropolitan area). Wasps left the London commuter belt entirely in December 2014, moving to Coventry and purchasing Ricoh Arena, a major football ground. In more recent years, a modern tradition has seen these four clubs play out of Twickenham during the first round of the Premiership, in a double-header.
Apart from the traditional elite clubs, London Welsh, currently in the RFU Championship, have bounced between the Premiership and Championship in recent years, having either been promoted to or relegated from the Premiership in each season since 2011–12. From their first Premiership season in 2012–13 to their most recent in 2014–15, they shared a football ground outside the commuter belt, Kassam Stadium in Oxford, but they have now returned to Greater London at Old Deer Park in Richmond. Two London-based clubs compete in the Championship—Ealing Trailfinders, from the North London borough of Ealing, and London Scottish, also based in Richmond. Another club from the immediate London area has recently played in the Championship before being relegated to National League 1—Esher, located just outside Greater London in Hersham, last played in the Championship in 2011–12. In addition to the professional clubs, many amateur sides exist and include teams such as London Nigerian who draw their players from the supporters of fallen corrupt Nigerian regimes as well as numerous accountants, doctors and lawyers from Nigeria’s Igbo and Yoruba communities.
The Twickenham Stadium is regarded as England’s national rugby stadium, and is named due to the town of Twickenham. The English national side play their home matches there during the Six Nations Championship, as well as the November inbound touring nations. The ground also hosted the 1991 Rugby World Cup final, where Australia defeated England. Twickenham hosts the final of the Anglo-Welsh Cup, and has hosted the European club championship final five times—four times in the era of the former Heineken Cup, and most recently in 2015 for the new European Rugby Champions Cup. The stadium is also host to The Varsity Match between Oxford and Cambridge as well as the English school’s Daily Mail Cup final. London was also home to the massive celebrations for the English rugby team when they returned home from Australia after winning the 2003 Rugby World Cup, where Jonny Wilkinson kicked a drop-goal in extra time. An estimated 750,000 gathered in Trafalgar Square to celebrate their arrival.
London Broncos play at Trailfinders Sports Ground. Before a 2015 reorganisation of the professional leagues, they were the only member of the elite Super League in London, and indeed, all of southern England. They now play in the second-level Championship.
Another London club in the professional ranks of the game is London Skolars (based in Haringey) who play in the third-level League 1.
Amateur and grassroots rugby league has a strong presence in London. Greenwich Admirals (Woolwich), Elmbridge Rugby League Club (Esher) and London Chargers (Croydon) all play in the Rugby League Conference, the local top level of which is the Rugby League Conference South Premier. Many more clubs and second teams in London and the surrounding area play in the London League which serves as a feeder for the Rugby League Conference. The top level age group competition is the London Junior League.
Facilities for rowing are excellent throughout the city, including the state-of-the-art London Regatta Centre, at Royal Albert Dock in the Docklands.
The All England Lawn Tennis and Croquet Club, home of the Wimbledon Championships, is in Wimbledon in south London. London is also home to Queen’s Club, a sports club that hosts the annual Queen’s Club Championships. The O2 Arena is the home of the ATP World Tour Finals through at least 2015. There is also the National Tennis Centre recently opened by the Queen in Roehampton.
For years London Towers have been the flagship of London basketball, dominating the domestic British Basketball League (BBL), challenging in the Euroleague and fighting out a cross-town rivalry with Greater London Leopards. However, early into the new millennium both teams encountered several financial obstacles and soon folded.
After Towers withdrew from the BBL in 2006, lower-league team London United were elected to the top-tier to ensure the capital continued its presence in Britain’s only professional league. Yet after just a year they too found themselves falling at financial hurdles and were replaced by another lower-league outfit, London Capital, who now fly the flag for London in the BBL.
In similar fashion, following the demise of the Leopards in 2003, fans set up a new club to replace and carry on the Leopards name. The reincarnated London Leopards today compete in the second-tier English Basketball League.
The O2 arena hosted the Euroleague Final Four in 2013.
The Crystal Palace National Sports Centre in South London hosts an athletics track and is often use for national meetings. Other athletics venues include Croydon Arena, Mile End Stadium in east London plus Perivale Park and Linford Christie Stadium in the west.
Every April since 1981, London has hosted one of the world’s largest mass-participation marathons, the London Marathon. Indeed, the now standard length for a modern marathon was set in the 1908 London Olympics. The London Triathlon, the largest triathlon event in the world, also takes place annually.
Between 1991 and 1998, the London Monarchs competed in American football’s NFL Europe, winning the inaugural World Bowl. Today, the London Olympians, London Blitz and the London Cobras all compete in various divisions of the BAFA Community Leagues which is a continuation of the now defunct British American Football League. The new Wembley Stadium hosted a National Football League regular-season game in 2007, the first outside North America. Since the beginning of the NFL International Series in 2007, Wembley Stadium has seen massive turnouts for each annual game. The 2009 edition between the New England Patriots and the Tampa Bay Buccaneers was played in front of an announced crowd of 84,254. The 2010 match-up which featured the San Francisco 49ers and the Denver Broncos saw a turnout of almost 84,000 spectators. The series has continued to this day, with two games played in 2013, three in 2014, 2015, and 2016, and four scheduled for 2017. In addition, the Jacksonville Jaguars are taking one home game to Wembley as part of the International Series from 2013 through to 2020.
The 2016 season will be the first in which International Series games will be played at two London venues. One 2016 game is set for Twickenham, which will host at least three and as many as five games from 2016 to 2018. From 2018 to 2027, and possibly longer, at least two International Series games will also be held at Tottenham’s new stadium at Northumberland Park.
Recent years have seen cycling in London become increasingly popular. Transport for London have taken measures to improve cycling safety, and launched new initiatives including the Barclays Cycle Hire, Cycle Superhighways, and free cycle training. The Lee Valley VeloPark was constructed for the 2012 Olympic and Paralympic Games, and re-opened to the public in March 2014. London was a part of the 2007 and 2014 Tour de France.
London once had 2 top-level ice hockey teams, the London Knights (who played at London Arena) and London Racers (who played at the Lee Valley Ice Centre). There are no London-based teams in the Elite Ice Hockey League; London does however ice a few teams in the lower-tier English Premier Ice Hockey League (Romford Raiders) and English National Hockey League (Lee Valley Lions, Haringey Greyhounds and Streatham Redskins). The first games of the 2007–08 NHL season were played in London.
Other popular sports include netball, field hockey, basketball, baseball (Croydon Pirates are champions), bowls, snooker, tennis, swimming, motor-racing at Brands Hatch, golf, darts, racquets, croquet, squash, horse-racing (Epsom and elsewhere), boxing, wrestling and archery.
London also has Inter-county Gaelic football and Hurling teams which is one of only two outside Ireland to compete in the All-Ireland Senior Football Championship or the All-Ireland Senior Hurling Championship. Similarly, London plays host to London Camanachd, one of the few shinty team outside Scotland which competes in Camanachd Association competitions and English Shinty Association competitions.
London also hosts three roller derby leagues: the London Rockin Rollers, London Rollergirls, and Croydon Roller Derby. All are widely regarded as top teams in Europe, with the London Rollergirls’ A and B teams (London Brawling and Brawl Saints) both unbeaten in Europe.
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The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;
DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.
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